When it comes to creating an advertising program for your property, we draw on a comprehensive suite of more than 20 different mediums to ensure full market penetration.
Each campaign is customised specifically to your needs and is complemented by quality creative services such as photography, video, floor plans and copywriting that maximise buyer interest.
Allens will devise an online marketing plan that harnesses the power of the internet; the number one tool for real estate advertising. This will include our own state-of-the-art website allensre.com.au which offers:
- Multi-lingual functionality
- Virtual tours
- Advanced property search
- Daily e-alerts
Promotion of your property will include on Australia’s most visited public real estate websites, including:
- realestate.com.au (including Premier Properties)
Individual websites with a personalised web address dedicated to your property with prestige photography, elegant copywriting and integrated video that highlight the main features of your home.
The Domain section of The Age on Saturday is still the most highly-read printed real estate lift-out in Victoria. Allens offer a range of options and sizes including line and display advertising.
Local newspapers and weekly gloss magazines
The Manningham and Whitehorse Leader newspapers’ weekly real estate lift-outs together with the Melbourne Weekly are ideally positioned to showcase the individual attributes of your house and provide buyers with all the information they need about open for inspection times, auction dates and agent contact details. They are delivered free every week to your target audience in and around the Cities of Manningham and Whitehorse.
Weekly Chinese newspapers
With the big picture covered by the internet and other print-based media, the last, and one of the most important, pieces of your marketing campaign is targeting buyers in your local area through a letter box drop. Flyers are distributed in the surrounding streets of the area to announce a property that’s been listed for sale, as well as the forthcoming auction.
Boards and brochures
With a range of sizes and designs, our boards and brochures present the highest quality photography, words and floor plans to ensure your property makes a bold statement.